I got 150 followers in 1 hour – but will Threads survive?

If you’re thinking…

“Oh great, another social media platform.”

You’re not alone, I had the same thoughts too.

But after trying Threads for myself, I see the allure.

We *do* already have an app like this in the world, so what’s the point in having another one that’s almost identical?

Rather than a separate app entirely, Threads seems like more of an add on to Instagram and honestly…

Threads has been *very* cleverly done.

The number on Instagram profiles is a GENIUS move.

When I first saw strange numbers popping up next to someone’s username I furrowed my brows and thought “what the hell is that?”

FOMO made me click on it (isn’t that the excuse of the century?) and I realised that the number represented which user you were to sign up to Threads.

I smirked with amusement.

GENIUS. FREAKING. MOVE.

Nobody wants to be last, right?

For this reason, the app has already soared in popularity.

In less than 24 hours and at the time of writing (according to Wikipedia), 21 million users have already joined.

If these are the numbers that Meta can conjure in less than 24 hours, Musk’s Twitter is a sinking ship.

Arguably, the most important feature of Threads is that unlike other social media platforms, you don’t need to start from scratch to grow your following.

You simply import your following from one platform (Instagram) to the next (Threads) with the click of a button.

So here’s the most important question if all…

To Thread or not to Thread? Should you bother with it?

In my humble opinion, this app has potential.

At this moment in time, there’s no harm in giving it a try.

Whether it survives or not is yet to be decided.